What are CMOs doing differently to drive growth right now?
In our recent webinar, “Driving Growth: Next-Gen M&BD strategies for success in challenging times,” senior marketing leaders shared how professional services firms are adapting in a market shaped by economic pressure, fee challenges and rapid AI adoption.
Featuring Sadie Baron (TLT) and Julie Mortimer (Mills & Reeve), chaired by Charlotte Sansom (Dechert LLP), the discussion offered practical, CMO-level insight into what’s really changing.
Here’s what stood out:
Budgets are being refocused towards high-impact activity
Firms are becoming more selective across the marketing mix
ROI and contribution to growth are under sharper scrutiny
Teams are evolving with new roles and upskilling priorities
AI is enhancing strategy — not replacing it
The key takeaway?
Growth today is less about doing more, and more about doing the right things, with clarity and intent.
Members can watch full webinar here!
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