Bringing the full value of the firm to clients — once called ‘cross-selling’ — remains one of the biggest challenges for professional services leaders. It sounds simple, but turning it into real results requires the right mindset, culture, and collaboration.
In this webinar, John Timperley discussed how firms can move beyond theory to make cross-selling a genuine driver of growth. He explored why many firms, despite strong client relationships and talented people, struggle to create opportunities across teams and service lines.
John outlined the key barriers that hold firms back and shared practical strategies to overcome them. Drawing on over 20 years of experience with international law, accounting, consulting, and real estate firms, he also presented ten real-world initiatives that are delivering measurable success — offering ideas any firm can adapt.
Members can view the full webinar here:
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