by Gareth Willmer | Nov 1, 2025 | PM Magazine
Sponsorship demands creativity in activation to ensure marketing and BD messages hit home, says Gareth Willmer. As Cambridge Tech Week returned with the theme ‘Seizing the AI Advantage’, PEM was proud to be a sponsor. Supporting the event was about more than raising...
by Jack Osbon | Nov 1, 2025 | PM Magazine
In the world of AI and with a nod to a sci-fi classic, Jack Osbon explains how your lawyers can become terminators. Good science fiction storytelling gives us a look at possible futures whilst reflecting on the current. Today, many science fiction classics appear...
by Samantha Roberts | Nov 1, 2025 | PM Magazine
Marketing and business development teams are playing a stronger role in lateral partner hires, says Samantha Roberts. The remit of marketing and BD professionals in professional services firms is changing. Whilst demonstrating a return on investment on budget spend...
by Tom Chesher | Nov 1, 2025 | PM Magazine
The way you sound says everything about you. As AI makes comms more homogenous, having a distinct, ownable tone of voice is now a significant marketing opportunity, as Tom Chesher explains. Competition amongst law firms is fierce. Stringent training and regulation...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin. Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business...
by Romina Gaudiosi | Nov 1, 2025 | PM Magazine
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares how Buzzacott refreshed its brand to reflect where it’s heading – and the lessons learned along the way. The accountancy world has shifted. Technology is moving fast, regulations are...
