by Matt Baldwin | May 1, 2024 | News, PM Magazine
Marketing agency TBD Marketing has hired Claire Farrelly to help drive forward the business and expand the range of services offered to clients within the sector. Claire joins from Forsters where she established the firm’s BD and marketing team over the last decade...
by Matt Baldwin | May 1, 2024 | PM Magazine
Law firm CMS has launched a major new London tube station advertising campaign with the strapline ‘Tomorrow started yesterday. And so did we. It builds and reinforces the firm’s international brand promise of ‘Future Facing Law’. This means, the firm told PM Magazine,...
by Matt Baldwin | May 1, 2024 | PM Magazine
Higgs LLP, a leading Midlands law firm known for its commitment to exceptional client service and legal expertise, has announced the launch of its new brand: “People Driven. Legal Excellence.” The new brand reflects the firm’s commitment to prioritising people while...
by Matt Baldwin | May 1, 2024 | PM Magazine
Professional services firms are undergoing a profound change. There is a collective shift of consciousness with firms making genuine attempts to do business better. Firms are exploring their purpose, defining what was once simple CSR activity into responsible business...
by John de Forte | May 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: the perils of predictive text. One product of AI has aroused little attention. Perhaps that is because it seems to have been with us for a long time and we don’t think of...
by Nicole Bachman | May 1, 2024 | PM Magazine
An engaged, collaborative and high-performing C-suite is essential if professional services firms are to navigate a VUCA world, says Nicole Bachman. The professional services landscape has changed dramatically over the past decade and will continue to do so....
