Buzzwords to ditch in ’26

John de Forte takes a sideways look at the world of professional services marketing. This issue: some popular phrases to dispense with in the new year. As a professional communicator, words are your responsibility. Perhaps even more so in the advisory sector, as you...

Brand baggage

Behind every rebrand is a debrand. Firms must streamline, strengthen and stay ahead, says Jim Walton. If you’re a brand or marketing director in an established firm, you’ll know that ‘letting go’ is easier said than done. For many senior partners, the existing brand...

Why firms must break the rainmaker habit

When firms uplift operational maturity and reduce rainmaker-dependence for revenue, performance measures surge, says James Fielding. Camojee recently led a survey of 202 professional services firms, including 135 law firms, and a clear pattern emerged: the firms that...