by Ben Kent | Jul 1, 2024 | PM Magazine
Mills & Reeve’s Fearless Feedback client listening programme is widely recognised as one of the best in the professional services sector. But now, a new AI-powered platform developed by Meridian West is helping the firm unlock fresh insights that are driving...
by Lisa Alty | Jul 1, 2024 | Editor's picks, PM Magazine
Strategy. A word that ricochets around boardrooms like a pinball in my favourite arcade game. Once my go-to move in a heated family game of Uno, this term has infiltrated the marketing mindset morphing into a catchall that can, paradoxically, mean everything and...
by Francesca Ayers | Jul 1, 2024 | PM Magazine
What role can client listening programmes play in panel reviews and retenders, ask Francesca Ayers and Paul Roberts. As the economy picks up and confidence returns, clients are starting to bring forward panel reviews and retenders for services which previously have...
by Anne Blackman | Jul 1, 2024 | Editor's picks, PM Magazine
Professional services firms are not well served with tailored content on marketing. As an antidote, it is helpful to explore consumer marketing content and draw inspiration from it. With some tailoring, nuance and imagination it can offer insights drawing on consumer...
by Joe Purcell | Jul 1, 2024 | PM Magazine
Hugh James is the largest law firm in Wales. It is well on track to becoming one the largest across England too. Joe Purcell, Director of Business Development and Marketing, talks to Neasa MacErlean about its recent rebrand, resilience and the colour red. Bright red...
by Keith Hardie | Jul 1, 2024 | PM Magazine
An hour talking to Eleanor Winton – strategic foresight and innovation specialist and author of The Disruption Game Plan – is a mind-expanding tour of the major global mega-trends of our time and how they connect in a practical way to professional services strategy....
