by Matt Baldwin | May 19, 2025 | Editor's picks, PM Magazine
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
by Bev Burgess | May 19, 2025 | PM Magazine
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
by Tom Lee | May 19, 2025 | PM Magazine
A late comer to internal communications, Tom Lee is now a passionate convert. He explains how it underpins marketing and business development at Fenwick Elliott. I was a late convert to internal comms. It always struck me as a less-glamorous relation to press...
by Matt Baldwin | May 19, 2025 | PM Magazine
Kathryn Kneller, through her consultancy IC Mastery, has worked on internal comms projects for some of the world’s biggest and best-known businesses. Her clients include Nokia, HSBC, Vodafone, AstraZeneca and Unilever. And in her opinion, professional services firms...
by James Lumley | May 19, 2025 | PM Magazine
Frequently understaffed and underfunded, internal comms is often seen as the poor relation of PR. Even so, any firm that has employees, a brand and a strategy also needs to effectively communicate internally. James Lumley finds out more. “Internal comms is about...
by Matt Baldwin | May 19, 2025 | News, PM Magazine
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons Switalskis Solicitors Log in to read...
