by Charlotte Harrison and Matt Skipper | Jul 1, 2025 | PM Magazine
Marketing and business development teams should be the referral engine in their firms. Matt Skipper and Charlotte Harrison explain how. Every professional services firm has it. That quiet but steady stream of work which comes not from direct marketing or cold...
by James Lumley | Jul 1, 2025 | PM Magazine
Law firm Spencer West thinks referrals are so important it based its business model on them. Emma Sosner, Director of Business Development and Marketing at international law firm Spencer West, thinks her firm’s approach revolutionises referrals, both internal and...
by Matt Baldwin | May 19, 2025 | News, PM Magazine
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons Switalskis Solicitors Log in to read...
by John de Forte | May 19, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: everyone loves AI, but what are the risks for marketing departments? According to a recent survey, 94% of CEOs suspect their employees are using AI tools without company...
by Kim Tasso | May 19, 2025 | PM Magazine
The Managing Partner’s Forum held its inaugural Professional Services Growth Summit. Kim Tasso was there. A star-studded group of practice leaders assembled at the Institute of Directors on Friday 28 March for the inaugural Professional Services Growth Summit. Many...
by Shaun Jardine | May 19, 2025 | PM Magazine
Business development teams are law firms’ secret weapons in value-based pricing implementation. Shaun Jardine explains why. When I first started helping law firms implement value-based pricing and created the 8 P Point Plan™, I quickly realised something crucial....
