by Matt Baldwin | Mar 1, 2025 | PM Magazine
Every three months, marketing agency and PM Forum training partner TBD Marketing publishes its top 100 LinkedIn influencers. Matt Baldwin speaks to one of its rising stars, Eloise Butterworth. Lawyers are creative. It is part of the job, to interpret the law and apply...
by Alastair Beddow | Mar 1, 2025 | PM Magazine
The results of the 13th annual PM Forum and Meridian West Strategy & Marketing Benchmark reveal a mix of cautious optimism and financial pressure, with professional services marketing leaders investing more in their firm’s client experience, says Alastair Beddow....
by Rex Bautista | Mar 1, 2025 | PM Magazine
A strategic approach to enhancing sales performance and client relationships is vital. Rex Bautista shares the insights behind Bird & Bird’s One Firm Client Programme. In today’s competitive business landscape and volatile economy, cultivating a sales-oriented...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
Career development is a passion for those in senior leadership roles, building and strengthening teams to better support their firms. But what, asks Matt Baldwin, does career development look like when you are at the top of your career? And is an MBA the answer? There...
by James Lumley | Mar 1, 2025 | PM Magazine
One in three marketing leaders in the UK holds a Chartered Institute of Marketing qualification. Are you one of them, asks James Lumley. The Chartered Institute of Marketing (CIM) is probably the most well-known provider of on-the-job marketing qualifications in the...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
Research by international brand consultancy Industry shows a growing generational divide in the UK accounting sector with graduates placing workplace culture over technical excellence when choosing an employer. Graduates place mentorship and a supportive environment...
