by Bob Mytton | Jul 1, 2025 | PM Magazine
Brands are not built in boardrooms or brainstorms. They are built in the hearts and minds of people. In a world of infinite scrolling, inbox clutter and constant pings, today’s professional services brands are fighting harder than ever for a second of your attention....
by Thomas Coles | Jul 1, 2025 | PM Magazine
A clear referral strategy will broaden a firm’s business development reach, generating more fees from more people, argues Thomas Coles. Research has repeatedly shown that more than 80% of satisfied clients are willing to recommend a firm but less than 30% do so...
by Mark Bilson | Jul 1, 2025 | PM Magazine
The way professional services firms respond to pitches and tenders is broken. Mark Bilson explains how ikaun helped global firms Arup and GHD fix this business development bottleneck. Too many firms still evaluate technology through a 1990s procurement lens: issue an...
by Mark Bilson | Jul 1, 2025 | PM Magazine
The way professional services firms respond to pitches and tenders is broken. Mark Bilson explains how ikaun helped global firms Arup and GHD fix this business development bottleneck. Across professional services, the volume of client requests for proposals has surged...
by Greg Tilse | Jul 1, 2025 | PM Magazine
When the Australian law firm Macpherson Kelley adopted the Amplifier approach over three years ago, the firm embarked on a profound cultural transformation. Initially, there was some scepticism. Some senior lawyers questioned whether clients would consistently...
by Greg Tilse | Jul 1, 2025 | PM Magazine
Greg Tilse explains how leading professional services firms use real-time feedback to sell smarter and grow faster. Selling professional services has traditionally involved asking prospective clients to take a leap of faith. But leading firms are changing the game....
