Welcome to the working week

Hybrid working is here to stay. But what are the pros and cons of hybrid working for marketing and business development professionals, asks Bernard Savage, and how can firms make it work? Hybrid working wasn’t a thing when Elvis Costello wrote the song Welcome To The...

Make it rain

What makes a rainmaker successful? Deborah Farone reveals the secrets of successful rainmakers. Why does one person excel as a rainmaker while another struggles? Though it’s difficult to pinpoint a single trait that defines a successful rainmaker, certain qualities...

Data is my currency

Taking the leap from a big to a smaller firm, where marketing and BD starts and stops with you, is no easy move. But it helps when that firm is ranked as one of Ireland’s Best Places to Work by The Sunday Times, as Stephen Bolger explains to Matt Baldwin. Based in...

Budget Rock Stars

The government’s Autumn Budget gives accountants and lawyers the chance to be “rock stars” for the day. But what, asks Matt Baldwin, does a good Budget communications strategy look like? Budget Day, the annual fiscal set piece for the government, was greeted this year...

What clients expect from feedback programmes

Does your client feedback programme genuinely enrich the client experience? Siew Fong Yiap shares the client voice and discovers client feedback programmes need dedication over dollars. Research from BTI Consulting suggests that while 72% of clients have a desire to...