by PM Forum | Jan 1, 2026 | News, PM Magazine
Overlooking London Bridge, Gowling WLG’s London office hosted PM Forum’s rebranding event, drawing marketers from across professional services. A panel of senior marketing and business development leaders from global elite firms unpacked the varied drivers behind...
by Matt Baldwin | Jan 1, 2026 | PM Magazine
So much has been written about how AI will change professional services and marketing that I am loath to add to it further. The hype has been all but unavoidable, and will undoubtedly build in 2026. Marketers have been told of its impact and how we should respond. We...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
Icarus tries to persuade school leavers that a career in marketing could be for them. In my last dispatch, I explained that thanks to my managing partner’s roving eye for a fashionable cause, I had yet again found myself in a tight spot. Readers may recall that MP had...
by Grahame Jones | Nov 1, 2025 | PM Magazine
Barely a week goes by without news of a firm unveiling a creatively named, AI-powered tool designed to deliver greater efficiency. Innovation and technology are rapidly reshaping how professional services are delivered and how firms are perceived. Positioning...
by Eleanor Pinkerton | Nov 1, 2025 | PM Magazine
All organisations are keen to identify that ‘thing’ which makes them unique and allows them to stand out in a sea of sameness. For Thomson Snell & Passmore, it’s the fact that we are officially ‘the oldest law firm in operation’, says Eleanor Pinkerton. While this...
by Sam Ridgway | Nov 1, 2025 | PM Magazine
Corporate sponsorships can no longer be seen as just a tick-box exercise. Their true value lies not in brand awareness or CSR alone, but in authentic brand development. Sam Ridgway explains why White & Black recently secured a three-year partnership with Oxford...
