Brand baggage

Behind every rebrand is a debrand. Firms must streamline, strengthen and stay ahead, says Jim Walton. If you’re a brand or marketing director in an established firm, you’ll know that ‘letting go’ is easier said than done. For many senior partners, the existing brand...

Why firms must break the rainmaker habit

When firms uplift operational maturity and reduce rainmaker-dependence for revenue, performance measures surge, says James Fielding. Camojee recently led a survey of 202 professional services firms, including 135 law firms, and a clear pattern emerged: the firms that...

On the move ..

Esther Showemimo Capsticks has promoted Esther Showemimo to BD & Marketing Coordinator Liz Heathfield 3 Hare Court Chambers has appointed Liz Heathfield as its Head of Business Development and Marketing. She joins from Pinsent Masons. Log in to read...