by Samantha Roberts | Nov 1, 2025 | PM Magazine
Marketing and business development teams are playing a stronger role in lateral partner hires, says Samantha Roberts. The remit of marketing and BD professionals in professional services firms is changing. Whilst demonstrating a return on investment on budget spend...
by Tom Chesher | Nov 1, 2025 | PM Magazine
The way you sound says everything about you. As AI makes comms more homogenous, having a distinct, ownable tone of voice is now a significant marketing opportunity, as Tom Chesher explains. Competition amongst law firms is fierce. Stringent training and regulation...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin. Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business...
by Romina Gaudiosi | Nov 1, 2025 | PM Magazine
Mid-tier accountancy firms can’t afford to stand still. Romina Gaudiosi shares how Buzzacott refreshed its brand to reflect where it’s heading – and the lessons learned along the way. The accountancy world has shifted. Technology is moving fast, regulations are...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
In late September, Wedlake Bell revealed a very different brand. It is, says Georgina Bennett-Warner, the firm’s Head of Marketing, a typical “lover brand archetype” that looks to foster a deeper connection and reflect its passion for helping clients...
by Lynda Dupont-Blackshaw | Nov 1, 2025 | PM Magazine
DEI, once the jewel in a marketer’s armoury, has fallen out of favour. That is a mistake, says Lynda Dupont-Blackshaw. We buy from brands we believe in, stay loyal to those that deliver and are influenced by those we respect. Brands that create trust understand that...
