by PM Forum | May 19, 2025 | PM Magazine
From The Body Shop to the Magic Circle, James Harkness explains what good internal communications look like and the challenges communicators will face. Good internal communication is evident when people understand how their day-to-day work contributes to the firm’s...
by Matt Baldwin | May 19, 2025 | Editor's picks, PM Magazine
Kim Tolkien is the Business Development Manager for the global intellectual property practice at Clifford Chance. She is also the founder of the Legal BD Futures Forum. Kim Tolkien has recently been promoted, taking her first manager role at the law firm Clifford...
by PM Forum | May 19, 2025 | PM Magazine
Relationship mapping is the key to winning new business, argues Dr Ryan O’Sullivan. Winning new business is a team effort. Research shows between eight and 13 decision-makers are involved on the client side, and they expect to engage with a diverse team in...
by Matt Baldwin | May 19, 2025 | PM Magazine
There will be very few law firms where the CEO knows the names of all 190 staff, and even fewer where those people are, like school, assigned a ‘house’. Alongside phenomenal growth, this is why Lawrence Stephens has been repeatedly tagged as the firm to watch. Matt...
by Matt Baldwin | May 19, 2025 | Editor's picks, PM Magazine
Farrer & Co was an early pioneer of solicitor and marketing apprenticeships. With six graduates from its programme so far and currently supporting six solicitor apprentices across the firm, Matt Baldwin speaks to three current and recent apprentices: solicitor...
by Bev Burgess | May 19, 2025 | PM Magazine
Account-based marketing is used by the world’s most successful professional services firms. Bev Burgess explains why. Since I first codified account-based marketing (ABM) as a marketing approach in 2003, it has reshaped the way we think about B2B marketing. Then, you...
