Call the professionals

All marketing, business development and communications specialists working in professional services firms provide coaching and training. Whether it is something we do consciously or not, we will be there helping colleagues to better network, use LinkedIn more...

Election fever

Icarus faces the pitfalls of letting the staff have their say. 2024 is the year when half the world is going to the polls and election fever seems to have got into my Managing Partner’s blood. At least that’s the only reason I can think of for his sudden interest in...

Patience Takyuka – Keep asking questions

Studying journalism at university has been the perfect building block for a career in professional services marketing. The ability to question ‘why we are doing this’ builds better marketers, Patience Takyuka tells Matt Baldwin. Patience Takyuka is a Senior Business...

Building Biodiversity – Net Gain thought leaders

BDB Pitmans delivered a multi-channel thought leadership campaign on the introduction of the Biodiversity Net Gain regime. Alexa Downing shares details of its strategy and execution. BDB Pitmans has long been considered one of the UK’s leading infrastructure advisory...

Mills & Reeve – AI unlocks client insights

Mills & Reeve’s Fearless Feedback client listening programme is widely recognised as one of the best in the professional services sector. But now, a new AI-powered platform developed by Meridian West is helping the firm unlock fresh insights that are driving...