The academic year is reaching its climax, and parents amongst us will be living every moment of stress and anxiety (Jasper, you’ve got this). There is a temptation, once those exams are put to bed, to heave a huge (and well deserved) sigh of relief, swearing never again. And historically, for a successful career in professional services marketing, that was fine. There are, after all, very few barriers to entry.
It was enough to simply turn up, do the job, gain experience and move up the career ladder. But increasingly no longer.
Yes, it is still possible to enjoy a career in professional services marketing without a professional qualification or continued study, but progress will likely be slow.
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