by Matt Baldwin | Nov 1, 2025 | PM Magazine
Icarus tries to persuade school leavers that a career in marketing could be for them. In my last dispatch, I explained that thanks to my managing partner’s roving eye for a fashionable cause, I had yet again found myself in a tight spot. Readers may recall that MP had...
by Grahame Jones | Nov 1, 2025 | PM Magazine
Barely a week goes by without news of a firm unveiling a creatively named, AI-powered tool designed to deliver greater efficiency. Innovation and technology are rapidly reshaping how professional services are delivered and how firms are perceived. Positioning...
by Eleanor Pinkerton | Nov 1, 2025 | PM Magazine
All organisations are keen to identify that ‘thing’ which makes them unique and allows them to stand out in a sea of sameness. For Thomson Snell & Passmore, it’s the fact that we are officially ‘the oldest law firm in operation’, says Eleanor Pinkerton. While this...
by Sam Ridgway | Nov 1, 2025 | PM Magazine
Corporate sponsorships can no longer be seen as just a tick-box exercise. Their true value lies not in brand awareness or CSR alone, but in authentic brand development. Sam Ridgway explains why White & Black recently secured a three-year partnership with Oxford...
by Gareth Willmer | Nov 1, 2025 | PM Magazine
Sponsorship demands creativity in activation to ensure marketing and BD messages hit home, says Gareth Willmer. As Cambridge Tech Week returned with the theme ‘Seizing the AI Advantage’, PEM was proud to be a sponsor. Supporting the event was about more than raising...
by Jack Osbon | Nov 1, 2025 | PM Magazine
In the world of AI and with a nod to a sci-fi classic, Jack Osbon explains how your lawyers can become terminators. Good science fiction storytelling gives us a look at possible futures whilst reflecting on the current. Today, many science fiction classics appear...
