by Matt Baldwin | Mar 19, 2025 | PM Magazine
Gareth Willmer PEM has appointed Gareth Willmer as its Head of Marketing. He joined the Cambridge accountancy firm in December to lead its marketing, communications and business development team and drive firmwide marketing strategy, ensuring clients have an engaging...
by Jeremy Ford | Mar 1, 2025 | Editor's picks, PM Magazine
Fifth Day is an advocacy initiative across the UK to promote and develop pro bono work by professional staff across law firms. Fifth Day was founded in 2022 by professional services communications expert Fred Banning. At the time, Fred explained: “In 2018, I applied...
by Nick Misquitta | Mar 1, 2025 | Editor's picks, PM Magazine
Events have long been a cornerstone of professional services marketing, and firms are often generous in allowing third parties to use that event space. But, asks Nick Misquitta, do they really bring any lasting value? The value of venue space has never been higher....
by James Lumley | Mar 1, 2025 | Editor's picks, PM Magazine
Most professional services firms have a rich variety of training and professional development options for their fee earners, but are they and should they be offering the same to their marketers and communications people? Writer and trainer James Lumley finds out what...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
There is a need to bring the human perspective to law firm content, Esther Adetoba tells Matt Baldwin. Esther Adetoba is a Brand and Digital Communications Manager at CMS UK, responsible for the firm’s video and podcast content. It calls for a creative eye to...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
Icarus hones his interview technique. Some readers may recall that at the end of last year, your correspondent found himself in something of a predicament. Rosemary, our Head of Human Capital, had come up with a crazy plan to make us more open to change and...
