by Adam Powell | Nov 18, 2024 | PM Magazine
With individuals more trusted than organisations, why, asks Adam Powell, a senior adviser to CEOs and political leaders, are so few managing partners taking to LinkedIn in a meaningful way? What do the initials CEO stand for? For decades, the answer was simple – chief...
by Allan Schoenberg | Nov 18, 2024 | PM Magazine
The role of law firm communicators and marketers has undergone a remarkable transformation in the last decade, and this is just the beginning, says Allan Schoenberg. With increased competition for clients and talent, including business services professionals, and more...
by Meg Long and Catriona Collier | Nov 18, 2024 | PM Magazine
With years of experience reviewing countless law firm websites and social media profiles, Meg Long, Senior Digital Marketing Manager at Kennedys, and Catriona Collier, Managing Director at Flare Insight, share their advice with firms looking to elevate their...
by Jo Cunningham and Richard Silbermann | Nov 18, 2024 | PM Magazine
In July 2023, IBB Law introduced a dynamic rebrand. One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact. For over a decade, IBB Law had deliberated on updating its visual...
by Ian Firth | Nov 18, 2024 | PM Magazine
Why do so many professional services firms fall at the first hurdle when it comes to defining their purpose? Perhaps it’s time for a shift to a business value proposition instead, says Ian Firth, Co-Founder and Principal of Bright Space Communications. It’s often said...
by Emma Poole | Nov 18, 2024 | Editor's picks, PM Magazine
There is a growing number of lawyers choosing a career in marketing and business development. Former solicitor and now Senior Client Relationship Manager Emma Poole explores why. After 20 years at Hugh James, I can see both sides as I confess that whilst I am a client...
