by Matthew Rowe | Sep 1, 2025 | PM Magazine
Private equity is reshaping the law firm. Ellisons is taking a different route. Matthew Rowe explains why and how. In May 2025, against a backdrop of rapid consolidation in the local legal market, Ellisons launched a new values-led brand campaign titled In Your...
by Graham Archbold | Sep 1, 2025 | PM Magazine
Brand tracking is more than a marketing metric. It is the key to unlocking sustained investment in brand building, says Graham Archbold. A billboard with artfully curated imagery, a clever strapline, and your firm’s logo in the corner. A laser-targeted digital...
by Matt Baldwin | Sep 1, 2025 | PM Magazine
From criminology to fashion, Abi Lyons’ route into legal PR is anything but conventional as Matt Baldwin discovers. Abi Lyons is a PR Assistant at the international law firm Trowers & Hamlins. Apart from two short internships, it is her first job in public...
by Richard Chaplin | Sep 1, 2025 | Editor's picks, PM Magazine
Richard Chaplin introduces the Thought Leadership & Competitor (TLC) Intelligence toolkit – a novel solution that boosts cross-selling. Exclusively for PM Forum and Managing Partners’ Forum members, the toolkit uses AI to match client issues with relevant quality...
by Matt Baldwin | Sep 1, 2025 | Editor's picks, PM Magazine
When business development teams see themselves as business partners, it changes the way the role is approached. Laura Chamberlain tells Matt Baldwin how. To take on a global business development role supporting a top-tier practice at one of the world’s largest and...
by Susan Rose | Sep 1, 2025 | Editor's picks, PM Magazine
The way consumers buy professional services is changing. But are firms keeping up, asks PM Forum conference keynote Dr Susan Rose? Advances in technology are changing the ways we lead our lives. Nowhere is this more evident than in consumer marketing. Digitalisation...
