Thinking the unthinkable

Will AI spell the death of the billable hour, asks James Lumley? Professional services firms face a fundamental paradox: they sell time while AI saves time. If a task that previously took three weeks now takes three days, what should the client pay? “I’ve spoken to a...

Buzzwords to ditch in ’26

John de Forte takes a sideways look at the world of professional services marketing. This issue: some popular phrases to dispense with in the new year. As a professional communicator, words are your responsibility. Perhaps even more so in the advisory sector, as you...