Law firm content overload, finds study

One hundred and fifty of the world’s top law firms published an average of 15 new thought-leadership articles, reports and white papers every week over the past six months, finds the Centre for Professional Services Research. However, over the same period, only one...

The data delusion

Barney O’Kelly asks whether the deification of data created a false god for professional services marketing? To be clear, I don’t hate data. The right numbers, interpreted in the right way, can be very powerful. However, many firms don’t have the right data, and many...

The rise of the consultants

The professional services marketing and business development landscape has changed dramatically over the past decade, and continues to do so. he rise of specialist roles and growing professionalism not only makes it a business-critical function in firms, but stands...

Female partner representation – the TLT way

TLT’s commitment to increasing female representation at partner level is reflected in its deliberate focus on women’s health and wellbeing. The firm recognises that supporting women’s distinct health needs is essential to enabling long, sustainable careers. This is...