by PM Forum | Sep 20, 2024 | Events & Webinars, Webinar Taster, Yorkshire
With four generations currently in the workforce, understanding and mastering intergenerational communication is crucial for attracting a diverse client base. This webinar taster addressed the unique challenges marketers face with a multi-generational workforce and...
by PM Forum | Sep 11, 2024 | Events & Webinars, South West, Webinar Taster
Generation Z (aged between 11 and 26, and colloquially known as “zoomers”) are those who do not know life without the internet. With 62% of Gen Z indicating they have either started or intend to start their own business, and more than half of this age group being...
by PM Forum | Jul 22, 2024 | Events & Webinars, London, Webinar Taster
In this webinar taster, we explored the pivotal role of data in shaping marketing and business development (MBD) strategies for professional services firms. The discussion focused on harnessing the wealth of data from various sources—such as adviser activities,...
by Sholto Lindsey-Smith | Jul 8, 2024 | East of England, Events & Webinars, Webinar Taster
On Election Day, we were joined by brand guru Sholto Lindsay-Smith for a webinar where he used the findings of Industry’s hot-off-the-press survey of law firm brands to explore: -What do we mean by branding? -How important is branding anyway? -What makes a strong...
by PM Forum | Jun 21, 2024 | North West, Webinar Taster
Gen AI has become a hot topic, sparking interest across all industries. Now, more than ever, it’s crucial to understand the vast opportunities and emerging considerations that Gen AI presents for sales and marketing teams at professional services firms. How do...
by PM Forum | May 20, 2024 | East of England, Events & Webinars, Webinar Taster
In this webinar taster, Matt Skipper kicked off with a case study on opening an office in a new region. He explored how he and others developed strong personal brands to support the corporate brand, resulting in significant local revenues. Matt also provided tips on...
