by PM Forum | Jul 22, 2024 | Events & Webinars, London, Webinar Taster
In this webinar taster, we explored the pivotal role of data in shaping marketing and business development (MBD) strategies for professional services firms. The discussion focused on harnessing the wealth of data from various sources—such as adviser activities,...
by Sholto Lindsey-Smith | Jul 8, 2024 | East of England, Events & Webinars, Webinar Taster
On Election Day, we were joined by brand guru Sholto Lindsay-Smith for a webinar where he used the findings of Industry’s hot-off-the-press survey of law firm brands to explore: -What do we mean by branding? -How important is branding anyway? -What makes a strong...
by PM Forum | Jun 21, 2024 | North West, Webinar Taster
Gen AI has become a hot topic, sparking interest across all industries. Now, more than ever, it’s crucial to understand the vast opportunities and emerging considerations that Gen AI presents for sales and marketing teams at professional services firms. How do...
by PM Forum | May 20, 2024 | East of England, Events & Webinars, Webinar Taster
In this webinar taster, Matt Skipper kicked off with a case study on opening an office in a new region. He explored how he and others developed strong personal brands to support the corporate brand, resulting in significant local revenues. Matt also provided tips on...
by PM Forum | Apr 26, 2024 | Events & Webinars, London, Webinar Taster
There is no doubt that “growth” is on the strategic agenda for many firms at the moment that are looking to drive new business to assert their place in the market. Sales is no longer a dirty word in professional services and BD teams are morphing to accommodate more...
by PM Forum | Apr 19, 2024 | Midlands, Webinar Taster
All firms have values, driven by an inherent DNA. Some firms know their DNA but don’t formalise it; others don’t realise that it forms part of their team’s culture and delivery; a few have embedded it in their culture and work hard to ensure that messages are clear....
