Linking Corporate Goals to Marketing Initiatives: Clients, Markets, and People

by PM Forum | Nov 26, 2025 | Events & Webinars, Ireland, Webinar Taster

In this taster, Mary Cloonan shared best practices she has seen work across professional services firms over the past twenty years. Using the People, Clients, and Markets lens, she showed how marketing teams can connect corporate goals to strategies and tactics that...

Catching up on AI for Business Services in Professional Services

by PM Forum | Nov 13, 2025 | Events & Webinars, Webinar Taster, Yorkshire

AI is moving fast, and most law firms are still figuring out what it really means for them. With pressure mounting to do more with less, BD, marketing and innovation teams have a crucial role to play in helping firms adapt. This session was designed to help attendees...

From Connection to Revenue: Activating High-Impact Client Relationships

by PM Forum | Oct 22, 2025 | Canada, Events & Webinars, Webinar Taster

In this webinar, industry experts Brenda Plowman, Judith McKay, and moderator Lisa Azzuolo explored how today’s most successful rainmakers turn everyday connections into lasting, revenue-generating relationships. Drawing on insights from the newly published book The...

Cross selling strategies that are actually working for firms

by PM Forum | Oct 20, 2025 | Events & Webinars, South West, Webinar Taster

Bringing the full value of the firm to clients — once called ‘cross-selling’ — remains one of the biggest challenges for professional services leaders. It sounds simple, but turning it into real results requires the right mindset, culture, and collaboration. In this...

Beyond Buzzwords: Inclusive Marketing in Action

by PM Forum | Oct 17, 2025 | Events & Webinars, London, Webinar Taster

As part of our Black History Month celebrations, we hosted an engaging conversation exploring how professional services firms can move beyond buzzwords to embrace inclusive marketing that creates real impact. The discussion unpacked what inclusion looks like in...

Measuring return on marketing investment (ROI)

by PM Forum | Sep 30, 2025 | Events & Webinars, Webinar Taster, Yorkshire

In today’s tough economic climate, marketing and BD teams face constant pressure to prove their value. With budgets under scrutiny and every pound of spend questioned, how do you measure the return on your investment – both in time and money? In this webinar, we...