by PM Forum | Oct 22, 2025 | Canada, Events & Webinars, Webinar Taster
In this webinar, industry experts Brenda Plowman, Judith McKay, and moderator Lisa Azzuolo explored how today’s most successful rainmakers turn everyday connections into lasting, revenue-generating relationships. Drawing on insights from the newly published book The...
by PM Forum | Oct 20, 2025 | Events & Webinars, South West, Webinar Taster
Bringing the full value of the firm to clients — once called ‘cross-selling’ — remains one of the biggest challenges for professional services leaders. It sounds simple, but turning it into real results requires the right mindset, culture, and collaboration. In this...
by PM Forum | Oct 17, 2025 | Events & Webinars, London, Webinar Taster
As part of our Black History Month celebrations, we hosted an engaging conversation exploring how professional services firms can move beyond buzzwords to embrace inclusive marketing that creates real impact. The discussion unpacked what inclusion looks like in...
by PM Forum | Sep 30, 2025 | Events & Webinars, Webinar Taster, Yorkshire
In today’s tough economic climate, marketing and BD teams face constant pressure to prove their value. With budgets under scrutiny and every pound of spend questioned, how do you measure the return on your investment – both in time and money? In this webinar, we...
by PM Forum | Sep 12, 2025 | Canada, Events & Webinars, Webinar Taster
In a world where perception is shaped not just by our own actions—but increasingly by digital platforms, algorithms, and third-party voices—how do B2B firms truly build trust and visibility in the Canadian market? This session brought together seasoned marketing and...
by PM Forum | Jul 16, 2025 | Events & Webinars, London, Webinar Taster
Client journey mapping has been rising on the agenda in professional services for the past few years, but precious few firms have so far grasped the nettle. Done well, client journey mapping can be transformative in revealing hidden pain points and unlocking...
