by Sholto Lindsey-Smith | Jul 8, 2024 | East of England, Events & Webinars, Webinar Taster
On Election Day, we were joined by brand guru Sholto Lindsay-Smith for a webinar where he used the findings of Industry’s hot-off-the-press survey of law firm brands to explore: -What do we mean by branding? -How important is branding anyway? -What makes a strong...
by Sholto Lindsey-Smith | Mar 1, 2024 | PM Magazine
Professional services firms are now taking a more considered and creative approach to the integration of brands. It is, says Sholto Lindsay-Smith, important if value is to be driven from the deal. The merger of Allen & Overy and Shearman & Sterling will result...
