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Thought Leadership Intelligence℠ launch

by PM Forum | Apr 11, 2025 | Events & Webinars, Webinar Taster

On Monday 7 April at 16:30 UK time, professionals from across the sector gathered for the launch of Thought Leadership Intelligence™—a groundbreaking initiative designed to raise the bar for content quality in professional services. The webinar explored fresh and...

Aligning stakeholders around a client listening programme

by PM Forum | Mar 24, 2025 | Events & Webinars, London, Webinar Taster

Making improvements to client service and experience was selected as the number one priority for marketing and BD teams in 2025 by CMOs and BD leaders who participated in the Forum’s annual Strategy & Marketing Benchmark. This drive for improvement in CX raises...

The end of the turf war: aligning frontline advisors and marketing for brand success

by PM Forum | Mar 24, 2025 | Events & Webinars, Scotland, Webinar Taster

Is the age-old conflict between frontline advisors and marketing sabotaging your brand’s success? A unified brand experience is no longer a luxury – it’s a necessity. Clients expect consistency across all touchpoints, and a disjointed firm can create off-putting...

Mission Possible: how marketing can deliver the ROI you need

by PM Forum | Feb 26, 2025 | Events & Webinars, Wales, Webinar Taster

Your mission, should you choose to accept it, is to understand the essential marketing strategies that can unlock growth and deliver the ROI your firm needs. Many firms fail to reach their full potential by underestimating the power of marketing to generate leads,...

Exploiting your data effectively

by PM Forum | Feb 13, 2025 | Events & Webinars, Scotland, Webinar Taster

The way we understand and work with data as marketing professionals is changing fast. Increasing regulation, privacy concerns, new platforms and the promise of AI have left many of us wondering whether we should invest more in first party data platforms. In this short...
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