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Linking Corporate Goals to Marketing Initiatives: Clients, Markets, and People

by PM Forum | Nov 26, 2025 | Events & Webinars, Ireland, Webinar Taster

In this taster, Mary Cloonan shared best practices she has seen work across professional services firms over the past twenty years. Using the People, Clients, and Markets lens, she showed how marketing teams can connect corporate goals to strategies and tactics that...

A Hub of Career Opportunities: Discover the PM Forum Job Board

by PM Forum | Nov 26, 2025 | Job board

If you are exploring new roles within the professional services sector, look no further. The PM Forum Job Board offers over 198 new marketing, communications, business development, and HR vacancies each week, featuring roles from industry giants to growing mid-market...

Catching up on AI for Business Services in Professional Services

by PM Forum | Nov 13, 2025 | Events & Webinars, Webinar Taster, Yorkshire

AI is moving fast, and most law firms are still figuring out what it really means for them. With pressure mounting to do more with less, BD, marketing and innovation teams have a crucial role to play in helping firms adapt. This session was designed to help attendees...

From Connection to Revenue: Activating High-Impact Client Relationships

by PM Forum | Oct 22, 2025 | Canada, Events & Webinars, Webinar Taster

In this webinar, industry experts Brenda Plowman, Judith McKay, and moderator Lisa Azzuolo explored how today’s most successful rainmakers turn everyday connections into lasting, revenue-generating relationships. Drawing on insights from the newly published book The...

Cross selling strategies that are actually working for firms

by PM Forum | Oct 20, 2025 | Events & Webinars, South West, Webinar Taster

Bringing the full value of the firm to clients — once called ‘cross-selling’ — remains one of the biggest challenges for professional services leaders. It sounds simple, but turning it into real results requires the right mindset, culture, and collaboration. In this...
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