by Matt Baldwin | May 1, 2024 | PM Magazine
Law firm CMS has launched a major new London tube station advertising campaign with the strapline ‘Tomorrow started yesterday. And so did we. It builds and reinforces the firm’s international brand promise of ‘Future Facing Law’. This means, the firm told PM Magazine,...
by Matt Baldwin | May 1, 2024 | PM Magazine
Higgs LLP, a leading Midlands law firm known for its commitment to exceptional client service and legal expertise, has announced the launch of its new brand: “People Driven. Legal Excellence.” The new brand reflects the firm’s commitment to prioritising people while...
by Matt Baldwin | May 1, 2024 | PM Magazine
Professional services firms are undergoing a profound change. There is a collective shift of consciousness with firms making genuine attempts to do business better. Firms are exploring their purpose, defining what was once simple CSR activity into responsible business...
by Matt Baldwin | May 1, 2024 | PM Magazine
From the UK’s busiest coffee shop to one of the world’s largest accountancy and advisory networks. Nikola Verespejova, the global Brand Manager at HLB, speaks to Matt Baldwin. Nikola Verespejova is a strong believer in serendipity. A Slovak national living in London...
by Matt Baldwin | Mar 1, 2024 | PM Magazine
An early career working with some of the largest brands on the planet has instilled disciplines that are now building a successful in-house career. Marketing executive Alex Parry, at global insurer Markel, speaks to Matt Baldwin. Many professional services marketers...
