Where’s the value?

by | May 1, 2026 | PM Magazine

For as long as I can remember, professional services marketers have been accused of owning just one of the ‘four Ps’ of marketing – promotion. The other three – product, place and price (do you really need reminding?) – all sat with fee-earning colleagues, usually...

Law firm content overload, finds study

by | Mar 13, 2026 | PM Magazine

One hundred and fifty of the world’s top law firms published an average of 15 new thought-leadership articles, reports and white papers every week over the past six months, finds the Centre for Professional Services Research. However, over the same period, only one...

The rise of the consultants

by | Mar 10, 2026 | Editor's picks, PM Magazine

The professional services marketing and business development landscape has changed dramatically over the past decade, and continues to do so. he rise of specialist roles and growing professionalism not only makes it a business-critical function in firms, but stands...