Smells like team spirit

Internal communications has for a very long time felt like the poor relation to public relations. It was seen as a little less glamorous (if PR ever was), not quite as important as managing reputation and certainly less exciting than social engagement. It might be...

On the move ..

Gareth Willmer PEM has appointed Gareth Willmer as its Head of Marketing. He joined the Cambridge accountancy firm in December to lead its marketing, communications and business development team and drive firmwide marketing strategy, ensuring clients have an engaging...

Esther Adetoba: Bringing content to life

There is a need to bring the human perspective to law firm content, Esther Adetoba tells Matt Baldwin. Esther Adetoba is a Brand and Digital Communications Manager at CMS UK, responsible for the firm’s video and podcast content. It calls for a creative eye to...

The unanswered question

Icarus hones his interview technique. Some readers may recall that at the end of last year, your correspondent found himself in something of a predicament. Rosemary, our Head of Human Capital, had come up with a crazy plan to make us more open to change and...