by Matt Baldwin | Mar 19, 2025 | PM Magazine
Gareth Willmer PEM has appointed Gareth Willmer as its Head of Marketing. He joined the Cambridge accountancy firm in December to lead its marketing, communications and business development team and drive firmwide marketing strategy, ensuring clients have an engaging...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
There is a need to bring the human perspective to law firm content, Esther Adetoba tells Matt Baldwin. Esther Adetoba is a Brand and Digital Communications Manager at CMS UK, responsible for the firm’s video and podcast content. It calls for a creative eye to...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
Icarus hones his interview technique. Some readers may recall that at the end of last year, your correspondent found himself in something of a predicament. Rosemary, our Head of Human Capital, had come up with a crazy plan to make us more open to change and...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
Every three months, marketing agency and PM Forum training partner TBD Marketing publishes its top 100 LinkedIn influencers. Matt Baldwin speaks to one of its rising stars, Eloise Butterworth. Lawyers are creative. It is part of the job, to interpret the law and apply...
by Matt Baldwin | Mar 1, 2025 | PM Magazine
Career development is a passion for those in senior leadership roles, building and strengthening teams to better support their firms. But what, asks Matt Baldwin, does career development look like when you are at the top of your career? And is an MBA the answer? There...
