by James Lumley | Jan 21, 2025 | PM Magazine
One of the key features of effective client listening programmes is the correct blend of qualitative and quantitative listening. Practically speaking, that means surveys and conversations. While AI has come on leaps and bounds, what scope, asks James Lumley, is there...
by James Lumley | Jan 21, 2025 | Editor's picks, PM Magazine
‘How did I do?’ and ‘Could I have done any better?’ aren’t questions that most professional services partners ask out loud, too often. There are, however, an increasing number of professional services marketers asking just that. James Lumley meets the client...
by James Lumley | Nov 1, 2024 | Editor's picks, PM Magazine
How should professional services firms react to the toxification of the social media platform formerly known as Twitter, and what does it mean for wider social media strategies? The answer is probably right in front of us, says James Lumley. In September the UK...
by James Lumley | Nov 1, 2024 | PM Magazine
WeChat is the place to be if you want to market to China. And it is very different from LinkedIn, Instagram, Facebook and TikTok, as Mike Golden explains to James Lumley. “China has a few social media platforms,” says Mike Golden, who runs marketing agency Brandigo’s...
by James Lumley | Sep 1, 2024 | PM Magazine
Withers LLP’s eye-catching thought leadership campaign shows that you don’t need to resort to the obvious to tell a great story. James Lumley finds out more. Withers LLP’s now famous thought leadership campaign, developed with the Financial Times commercial...
