You scratch my back…

If referral relationships aren’t in your BD plan, you might be missing a trick. James Lumley finds out more. “I’ve spent most of my career in professional services business development, and it’s clear that referrals are very important,” says Paul Taylor, Director of...

Rewriting the rules

Law firm Spencer West thinks referrals are so important it based its business model on them. Emma Sosner, Director of Business Development and Marketing at international law firm Spencer West, thinks her firm’s approach revolutionises referrals, both internal and...