by James Lumley | Nov 1, 2025 | PM Magazine
West Country accountancy firm Albert Goodman put its name – and brand colours – into hot air. James Lumley discovers why it is sponsoring the Bristol International Balloon Fiesta. When professional services firms talk about brand-building, they can easily be...
by James Lumley | Nov 1, 2025 | Editor's picks, PM Magazine
From hot-air balloons to horticultural show gardens, professional services firms are rethinking what sponsorship can do. In an era of brand building, visibility and values, James Lumley explores how firms are activating partnerships that go beyond the logo. For...
by James Lumley | Sep 1, 2025 | PM Magazine
It’s not fruit on a Friday. That’s the line Emma Newlands comes back to, writes James Lumley. Wellbeing, she says, can’t be an add-on. It has to be stitched into the culture of a firm – into its office design, billable hour targets, its trauma response playbook and...
by James Lumley | Sep 1, 2025 | PM Magazine
While mental health support for fee-earners has long been on the radar, many business development and marketing teams still face high pressure with little protection. A growing number of firms are learning that real change comes from culture, not quick fixes, as James...
by James Lumley | Jul 1, 2025 | PM Magazine
If referral relationships aren’t in your BD plan, you might be missing a trick. James Lumley finds out more. “I’ve spent most of my career in professional services business development, and it’s clear that referrals are very important,” says Paul Taylor, Director of...
