Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
Webinar recordings and videos
Research, Surveys, and Poll Findings
Book Reviews
PM magazine

Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
The business development imperative
Too busy for business development? That, says Bernard Savage, misses the point. In the bustling realm of professional services, the notion of ‘being too busy for business development’ can be a tempting rationale. Amidst the flurry of client demands and operational...
Gonzalez Calvillo – Mexico’s leading law firm with a global outlook
With the IBA shortly to descend on Mexico City, Neasa MacErlean speaks to Hugo Peña, Director of Business Development, Marketing and Communications at Gonzalez Calvillo. When the International Bar Association meets in Mexico City this September, a particular welcome...
Communicating values across professional services
ESG is like an unfolding story, growing with time and keeping its readers invested, says Caitlin Roxburgh at The BD Consultancy. As environmental, social and governance (ESG) has broadened to encompass ever more pressing issues, it has also become less clearly defined...
Webinar & Recordings

10 website improvements on a tight budget
by | Feb 14, 2023

Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023

Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
Adding Value
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CRM
Purpose
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