With the IBA shortly to descend on Mexico City, Neasa MacErlean speaks to Hugo Peña, Director of Business Development, Marketing and Communications at Gonzalez Calvillo.

When the International Bar Association meets in Mexico City this September, a particular welcome will be given to marketing and business development specialists. Until the Paris meeting last year, there were no IBA events targeted at them but, says Hugo Peña Zorrilla, the Director of Business Development at Gonzalez Calvillo, one of Mexicos largest independent law firms, there are good reasons for that to change.

A big number are attending because a lot more of them are client-facing.” Some 120 marketing and business development professionals went to a session put on for them in the French capital, 20 more than expected. A similar one is planned this year. It is impossible to predict attendance levels in Mexico, but Peña and his team will be at its heart.

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