Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
Webinar recordings and videos
Research, Surveys, and Poll Findings
Book Reviews
PM magazine
![](https://pmforum.co.uk/wp-content/uploads/2023/11/pm-mag-nov-dec.png)
Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
When everything is ‘strategic’, is anything?
Strategy. A word that ricochets around boardrooms like a pinball in my favourite arcade game. Once my go-to move in a heated family game of Uno, this term has infiltrated the marketing mindset morphing into a catchall that can, paradoxically, mean everything and...
The big pitch? Keep Calm, Get Data and Carry On
What role can client listening programmes play in panel reviews and retenders, ask Francesca Ayers and Paul Roberts. As the economy picks up and confidence returns, clients are starting to bring forward panel reviews and retenders for services which previously have...
Have a Break
Professional services firms are not well served with tailored content on marketing. As an antidote, it is helpful to explore consumer marketing content and draw inspiration from it. With some tailoring, nuance and imagination it can offer insights drawing on consumer...
Webinar & Recordings
![](https://pmforum.expertcircle.uk/wp-content/uploads/2023/03/10-website-improvements-on-a-tight-budget.png)
10 website improvements on a tight budget
by | Feb 14, 2023
![](https://pmforum.expertcircle.uk/wp-content/uploads/2023/03/Strategy-and-leadership-Ensuring-your-firms-culture-and-systems-support-marketing-980x551-1.jpg)
Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
![](https://pmforum.expertcircle.uk/wp-content/uploads/2022/12/Recruitment-marketing-strategies-for-2023.png)
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
Adding Value
Digital Marketing
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Chambers research
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CRM
Purpose
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Increasing your value
Marketing Salaries