Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
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PM magazine
Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
The Lover Brand
In late September, Wedlake Bell revealed a very different brand. It is, says Georgina Bennett-Warner, the firm’s Head of Marketing, a typical "lover brand archetype" that looks to foster a deeper connection and reflect its passion for helping clients achieve their...
Trust in the balance : Brands and DEI in a shifting world
DEI, once the jewel in a marketer’s armoury, has fallen out of favour. That is a mistake, says Lynda Dupont-Blackshaw. We buy from brands we believe in, stay loyal to those that deliver and are influenced by those we respect. Brands that create trust understand that...
30th PM Forum Conference – Beyond boundaries and breaking the mould
Some 200 professional services marketers attended the PM Forum’s 30th annual conference in central London. Kim Tasso joined them. To mark the 30th Annual PM Forum Conference, we shifted venues to the bright, modern Minster Building in the midst of insurance-land in...
Webinar & Recordings
10 website improvements on a tight budget
by | Feb 14, 2023
Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
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