Specialist content
Stay up-to-date with all the information and gain knowledge through the specialist content provided by PM Forum exclusively to its members. The content includes magazine articles, case studies, market research, webinar recordings, and much more.
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Specialist content
PM Magazine and article
Webinar recordings and videos
Research, Surveys, and Poll Findings
Book Reviews
PM magazine
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Each month since its launch in 1993 readers have received the latest news, views and informed commentary on the issues and activities that really count – presented in an authoritative, yet accessible style.
“PM Magazine is the authoritative resource for those working in professional services marketing. It is at the heart of our community, providing insights, best practice and essential learning for everyone at any stage in their career.”
-Matt Baldwin
Editor
PM articles
Why an issue can become a crisis and what you could do to avoid that
Preparation is key to riding a crisis, says Ralph Jackson. As marketeers and PRs working in professional services know, having your firm or client criticised in your professions’ media is not great; it’s even worse when that can escalate to the legacy (or traditional)...
RepDex – Benchmarking law firm reputation
Benchmarking one firm’s reputation against another is challenging. But no longer, with the Positive Law Firm Reputation Index, or RepDex, shining a light on the world’s largest law firms say Michael Evans and Tom Boulton. Here are some facts about the media profiles...
Nikola Verespejova – Global Brand Manager at HLB
From the UK’s busiest coffee shop to one of the world’s largest accountancy and advisory networks. Nikola Verespejova, the global Brand Manager at HLB, speaks to Matt Baldwin. Nikola Verespejova is a strong believer in serendipity. A Slovak national living in London...
Webinar & Recordings
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10 website improvements on a tight budget
by | Feb 14, 2023
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Strategy and leadership: Ensuring your firm’s culture and systems support marketing
by | Feb 14, 2023
![](https://pmforum.expertcircle.uk/wp-content/uploads/2022/12/Recruitment-marketing-strategies-for-2023.png)
Recruitment marketing strategies for 2023
by | Feb 14, 2023
Surveys
PM FORUM SURVEYS ALLOW MEMBERS TO SHARE VIEWS ANONYMOUSLY ON TOPICS THAT ARE USEFUL TO KNOW BUT HARD TO FIND OUT.
Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
Latest Survey
Marketing Salaries 2022
The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge.
Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process of converting a 27% director gender pay gap into a 3% director gender pay premium. Other statistics from the Forum’s annual salary benchmark are not materially different to prior years.
Previous Surveys
Adding Value
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CRM
Purpose
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Marketing Salaries