PM Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
Editor
In addition to editing PM magazine, Matt Baldwin is the joint managing director of Coast Communications, a communications consultancy that works extensively across the professional services sector.
Editor’s picks
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Articles from latest issue
Capitalising on client criticism
Once you set an expectation that you’ll listen to clients then there is an...
Are in-house teams set up for winning work?
Is it time to drop job titles and focus on task-based delivery, asks Christine...
How effective client experience drives business growth
In today’s competitive marketplace, standing out has become more challenging....
Hurry slowly
Starting a business is easy. But scaling up a professional services firm is a...
Marketing in your twenties – Navigating the chaos with confidence
Your twenties are often described as the most exhilarating yet daunting decade...
Changing firm and industry behaviours
FRP has created an EDI Think Tank. It is, says Clare Quinn-Waters, changing...
Client-centric marketing – How to make ABM work in professional services
Account-based marketing is a powerful marketing approach but can be difficult...
Star power?
Withers LLP’s eye-catching thought leadership campaign shows that you don’t...
Following the Leader
What is ‘thought leadership’ and what is it good for? James Lumley goes on a...
Partner and fee earner coaching: An in-house perspective
Creating a BD roadmap that gives fee-earners the confidence to step out of...
Ropes & Gray CONNECT – Building deep client relationships
Ropes & Gray CONNECT has delivered a near-unique business development...
Changing behaviours
BD training isn’t about taking technical experts and turning them into a...
BD or not to BD Is coaching the answer?
Actuaries don’t market the services of insurance companies and software...
Latest news
Skadden’s strengthens their European marketing team
Global law firm Skadden’s has strengthened its European marketing team with...
James Cowper Kreston appoint Andy Cowie to partner
Accountants and business advisers James Cowper Kreston has appointed its...
40% of business services professionals have experienced discrimination
Research conducted by professional services recruitment specialists Ambition...
Driving future growth Moore Barlow appoints new CMO
Top 100 law firm Moore Barlow has appointed Michelle Wheeler to the role of...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find value in each issue.”