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March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Perspectives: A Gallery Tour for the Modern Marketer
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
The rise of the fractional CMO
Unable to afford a full-time CMO? Then a fractional CMO might just be the answer, says Vikki Bentwood. The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right. The need to...
Crunch CMO
When the going gets tough it may be time for a ‘crunch CMO’, says Susanne Pugsley. Every now and again your firm will face a challenging BD and marketing situation, a tight spot where the in-house skills required might be missing or fall short. Perhaps a potential...
How a change of grammar rescued the firm’s drinks party
“Now, here’s an idea,” announced my managing partner, theatrically. “A drinks party with no drinks.” It was the monthly meeting, and we’d been discussing how we might get the firm’s staff together to cheer them up at an austere time of the year. MP paused so that we...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
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