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March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
How to make your law firm’s messaging truly fabulous
With years of experience reviewing countless law firm websites and social media profiles, Meg Long, Senior Digital Marketing Manager at Kennedys, and Catriona Collier, Managing Director at Flare Insight, share their advice with firms looking to elevate their...
How IBB Law’s new visual identity is driving success
In July 2023, IBB Law introduced a dynamic rebrand. One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact. For over a decade, IBB Law had deliberated on updating its visual...
Realising a more practical approach to purpose
Why do so many professional services firms fall at the first hurdle when it comes to defining their purpose? Perhaps it’s time for a shift to a business value proposition instead, says Ian Firth, Co-Founder and Principal of Bright Space Communications. It’s often said...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
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