Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Spotlight – Eleanor Braham
Bindmans is a knight in shining armour to many of its clients. It is, Eleanor Braham tells Matt Baldwin, reflected in its marketing. Bindmans is arguably the UK’s leading human rights law firm. It has for over 50 years challenged injustice, protecting the rights and...
Colour speaks louder than words
Michelle Hughes explores what colour says about your brand. There are many reasons why some brands stick in your mind more than others, from a catchy theme tune to a bold campaign or strapline, but one of the most obvious and often overlooked is colour (and font, but...
The art of marketing
For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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