Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Perspectives: A Gallery Tour for the Modern Marketer
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
The Thriving Lawyer: A Multidimensional Model of Well-Being for a Sustainable Legal Profession
The Thriving Lawyer promises an innovative model, grounded in science, to help lawyers thrive. It describes itself as a resource for promoting well-being and culture-change in the legal sector. As someone who promotes mental health in legal, these all sound like the...
Marketing and BD’s role in responsible business strategy
The CMO’s role is evolving towards the development and implementation of a firm’s strategy and responsible business practices are becoming an integral consideration, says Lisa Hart Shepherd. Marketing is increasingly finding itself in the unofficial role as the...
Rebranding in the professional services world
Saffery announced a major milestone in its 168-year history with a comprehensive rebrand. Marketing and Business Development Director Richard Crook unwraps the components of a successful branding project. Navigating the complex terrain of rebranding in professional...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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