Welcome to PM Forum
The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
April 2026
Why ’safe’ marketing doesn’t work
Why brand and sales don’t always play nicely together, and what we can do about it – Fireside chat
Perspectives: A Gallery Tour for the Modern Marketer
Marketing training for you
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Showing that you care
John de Forte takes a sideways look at the world of professional services marketing. This issue: everyone agrees empathy is an indispensable interpersonal skill. It should be a writing skill, too. Empathy is all the rage. To succeed in any high-profile position, it...
Embracing the future: marketing and business development in 2024
Totum consultant Jennifer Owen considers the year ahead for the marketing and business development function, and the new skills and capabilities that are emerging to support professional services firms. As we head into 2024, it’s understandable in today’s political...
Reaching new heights in client listening
A new Client Experience Maturity Benchmark from Meridian West allows firms to compare their client listening programmes against their peers. Bertie Heppel shares some of Benchmark’s findings. In the ever-evolving landscape of professional services, client listening is...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
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