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The home of insight and inspiration for professional marketers
The Skills Development Platform will transform how you develop your skills, track your performance, and drive your development plans
Events & networking coming up
March 2026
AI Masterclass for practical insights you can use today
Reimagining Marketing & Sales: Elevating Performance Through AI Differentiation
April 2026
Marketing training for you
Coaching Skills Academy
The Coaching Skills Academy organises advanced online training workshops to help marketing leaders enhance their coaching and mentoring skills.
Delivered by subject-matter experts with deep professional services sector knowledge and relevant experience.
Topics covered include Advanced Coaching Skills; Developing resilience in others; Team coaching and Mentoring relationships.
Catch up with webinars
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“Required reading for all PSF marketers”
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Years' worth of content
searchable articles
Articles to browse
Do not hide behind technology
Reading Alexander Low’s article on pages 10 and 11 had me fooled. The opening paragraphs, spoiler alert, were not in fact written by Alexander. They were written by a piece of software, called JasperAI. Given a few simple prompts, the software has created a narrative...
Land of confusion
In January, 40 years ago, the legendary ‘80s philosopher Phil Collins sang ‘I can feel it coming in the air tonight, oh lord’. I’m pretty sure professional services marketing wasn’t on his mind, but you can never be certain... Now, as we start a new year, it certainly...
The most effective cross-selling strategies your firm can use in 2023 to retain and grow clients
Professional services firms have seen client relationships challenged. The pandemic and economic conditions are seeing clients reducing spending on outside advisors and consolidating legal budgets to a smaller number of firms on global panels. In the year ahead, one...
Mentor Match
Helping member achieve their goals through sharing experiences and learning from others.
Mentoring is a learning & development partnership between a Mentor with vast experience and expertise, and a Mentee who wants to learn.
Established Mentorships
Matching points
Member testimonials
“An invaluable forum for networking, sharing ideas and learning. Essential for every professional marketer. Use it!”
“PM Forum has always been my preferred network because of the strategic level of content, the seniority of attendees and for adding real value.”
“Probably the only such source of inspiration, knowledge and experience in professional services marketing in the world.”