Magazine
PM (Professional Marketing) Magazine sits at the heart of the Forum’s membership offering as an inclusive benefit. First published in 1993, it is a highly regarded printed resource for everyone involved in marketing the sector.
Stay up to date with the latest
developments
A high-quality educational tool, PM Magazine allows busy people to stay up to date with developments in a timely and efficient manner. Produced bi-monthly, readers receive the latest news, views and inspiration on the issues and activities that really count – presented in an authoritative yet accessible style.
PM Magazine
PM Magazine is the authoritative
resource for those working in
professional services marketing.
It is at the heart of our community,
providing insights, best practice
and essential learning for everyone
at any stage in their career.
An irreplaceable source of knowledge
The depth of coverage makes PM Magazine a highly respected, invaluable reference as well as an irreplaceable source of contacts, practical hints and research data, such as the findings of the Forum’s definitive annual salary survey and marketing benchmark.
Access to a library of learning
And it’s much more than a magazine. All articles since 1993 are available through the new Skills Development Platform. Members in the UK & Ireland can request a personal hard copy of the magazine to an office or home address. In other countries, a single copy is mailed to the country contact at each firm for local circulation.
A selection of articles from the latest issue:
How can we prepare marketing and business development for the AI era?
Marketing and business development is facing its clean-up, shape-up and skill-up moment if it is to guide AI strategies, says Lindsay Ryan. The AI era is redefining the boundaries of marketing and business development. From predictive insights to hyper-personalised...
Thinking the unthinkable
Will AI spell the death of the billable hour, asks James Lumley? Professional services firms face a fundamental paradox: they sell time while AI saves time. If a task that previously took three weeks now takes three days, what should the client pay? “I’ve spoken to a...
What do readers think?
“I find PM Magazine an incredibly valuable and idea-generating read. Not only does it help confirm and back up what I do on a daily basis, it gives me food for thought and helps with the strategic and creative aspect of my job.”
“I enjoy PM Magazine and find
value in each issue.”