The way people search is shifting.
With AI tools and conversational platforms changing how decisions are made, being visible online is no longer just about keywords, it’s about how well your expertise shows up in the right moments.
In this session, Joe Caley, Search Lead at Optix Solutions, shares what this new search landscape means for professional services firms and how marketing teams can adapt.
What we explored:
- How AI is influencing the way clients find and evaluate firms
- The growing role of credibility, content, and brand presence
- Where traditional SEO still fits and where it falls short
- Practical ways to adjust your approach and stay relevant
Members can watch the full webinar here:
