In this webinar, industry experts Brenda Plowman, Judith McKay, and moderator Lisa Azzuolo explored how today’s most successful rainmakers turn everyday connections into lasting, revenue-generating relationships.
Drawing on insights from the newly published book The Activator Advantage – What Today’s Rainmakers Do Differently, the discussion examined how professionals can move from transactional interactions to building genuine, trust-based client partnerships.
The panel shared proven techniques to identify and activate high-potential relationships, strategies to embed client feedback into action, and examples of approaches that drive measurable growth and loyalty.
Members can watch the full webinar here!
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