Marketing Benchmark 2022

Turning uncertainty to advantage Now a decade old, our annual Marketing Leaders’ Benchmark shows that marketers are not letting the continued disruption of the pandemic derail their plans for a successful 2022. Alastair Beddow reports. Predicting the future is...

Marketing Salaries 2022

The annual PM Forum marketing salary benchmark shows directors eliminating the gender pay gap as their salaries surge. Marketing directors and managers have seen their salaries increase by 16% and 9% respectively, in the process converting a 27% director gender pay...

Marketing Benchmark 2021

Is it time for a radical marketing rethink? Now in its ninth cycle, our annual benchmark survey shows a lot can change in a year. Alastair Beddow considers whether there are reasons to be optimistic about 2021. What a difference 12 months can make. Analysing the...

Corporate Social Responsibility

The February survey covered the drivers of Corporate Social Responsibility, the importance of distinct activities in a CSR programme, and how effective respondents believed that their firm had been at implementing its CSR programme. Four drivers of CSR – changes...