by Naomi Rendell | Jan 1, 2026 | PM Magazine
AI is fundamentally changing the way we work. But it won’t replace your firm’s BD and marketing experts, says Naomi Rendell. AI is top of the agenda for most professional service businesses, with firms allocating a sizeable budget towards its adoption. The key drivers...
by Matt Baldwin | Jan 1, 2026 | News, PM Magazine
Directory consultants Kidd Aitkin Legal Marketing has opened a new office in Shanghai supporting law firms across the Asia Pacific region with directory submissions. The office is being led by Dennis Li, former head of greater China research at Chambers &...
by Matt Baldwin | Jan 1, 2026 | PM Magazine
Ashtons Legal, a full-service firm across East Anglia and beyond, has been a Conscious client since 2018. Their long-term investment in SEO, digital marketing and client experience has positioned them well for AI search. Despite GEO and AI search being relatively new,...
by Matt Baldwin | Jan 1, 2026 | News, PM Magazine
The professional services recruiter Totum Partners has transitioned to an Employee Ownership Trust (EOT). The new structure places the business in the hands of its employees who have helped build and make it successful. Log in to read...
by Dan Hodges | Jan 1, 2026 | PM Magazine
AI is redefining search, says Dan Hodges. Over the last 22 years, we have helped professional services firms succeed online. In that time, digital trends have shifted constantly, but the rise of generative search engine optimisation (GEO) and AI search marks a real...
by Matt Baldwin | Jan 1, 2026 | PM Magazine
CBRE has long championed the apprenticeship route into the real estate industry, and that now extends to its marketing and communications team. Millie Grice shares her journey with Matt Baldwin. The typical route into professional services marketing involved A-levels,...
