by Joanne Kerr | May 1, 2024 | PM Magazine
Purpose-led businesses outperform their rivals. Joanne Kerr at Brand Pie explains how. Uncertainty appears to be the word of the year. Whether we are talking about macroeconomic volatility, geopolitical implications, increasing cost pressures or high inflation, it’s...
by Ewan McClymont | May 1, 2024 | PM Magazine
Transparency, engagement and continuous investment underpin Bishop Fleming’s ESG journey, says Ewan McClymont, the firm’s Head of Responsible Business. The professional services sector loves its alphabet soup of acronyms. This article is about our journey with one of...
by Kathryn Kneller | Apr 3, 2024 | PM Magazine
It is impossible to overstate the value of effective internal communication yet it is all too easy to overlook. While PR often steals the spotlight and the budget, it’s what and how a firm says to its people – and when it says it – that promotes a healthy...
by Siew Fong Yiap | Apr 3, 2024 | PM Magazine
The power of KPIs in business development lies in their ability to measure success and in the potential to drive transformative change, writes Shearman & Sterling’s Siew Fong Yiap. Business development professionals now live in an era where they are able to...
by Vikki Bentwood | Mar 23, 2024 | PM Magazine
Unable to afford a full-time CMO? Then a fractional CMO might just be the answer, says Vikki Bentwood. The time has passed when legal marketing teams were viewed only as a cost. Now they are correctly understood as revenue generators in their own right. The need to...
by Susanne Pugsley | Mar 22, 2024 | PM Magazine
When the going gets tough it may be time for a ‘crunch CMO’, says Susanne Pugsley. Every now and again your firm will face a challenging BD and marketing situation, a tight spot where the in-house skills required might be missing or fall short. Perhaps a potential...
