by Neasa MacErlean | Jan 1, 2024 | PM Magazine
Linford Grey has established itself as a digital accountancy firm, taking advantage of the digital revolution to win new work. Its marketing team was crowned ‘In-House Marketing Team of the Year’ at the annual Accounting Excellence Awards. Sophie Redman, its Head of...
by Russell Wardrop | Jan 1, 2024 | PM Magazine
It’s time to give it some attitude, argues Russell Wardrop, the CEO of KWC Global. We can’t predict the future and we would be fools to try, but here are seven old-fashioned traits you need now when the Leviathans quiz you over that budget approval, global campaign or...
by Matt Baldwin | Jan 1, 2024 | PM Magazine
Marketing and business development is facing a rapidly changing landscape. So how do you structure a team in a time of flux? As marketing becomes increasingly specialised and innovative, marketers will need to keep abreast of changes across the industry as well as...
by Deborah Farone | Nov 30, 2023 | PM Magazine
Managing a busy marketing team or function is stressful and sometimes overwhelming, says Deborah Farone. Having a few simple tools at your fingertips can help Managing the marketing function in a professional service firm is tough. It’s particularly rough when you are...
by James Lumley | Nov 30, 2023 | PM Magazine
The pandemic, for many people, seems like old news. Lockdowns are a distant memory, and meeting friends in the park or the pub is normal again. That odd period where all events, work or otherwise, were prohibited activities is now over. Even so, there has been one...
by James Lumley | Oct 27, 2023 | PM Magazine
ChatGTP has put Generative Artificial Intelligence in the spotlight, but for many of us, it looks like a solution in search of a problem. What should professional services marketers make of this exciting new technology, asks James Lumley. “When you look at AI...
