by Charlotte Rayment | Mar 12, 2023 | PM Magazine
Charlotte Rayment explains how important employee advocacy is to raising brand awareness. Employee advocacy is about so much more than just asking your employees to share firm content. It’s about creating a credible brand, sharing firm culture, and encouraging staff...
by Alastair Beddow | Mar 12, 2023 | PM Magazine
Now a decade old, our annual Marketing Leaders’ Benchmark shows that marketers are not letting the continued disruption of the pandemic derail their plans for a successful 2022. Alastair Beddow reports. Predicting the future is inherently risky. Ten years ago – when...
by Matt Baldwin | Mar 10, 2023 | PM Magazine
In a noisy world where demands on our time come from every direction, it has never been more important to listen to what clients tell us, and then act. There is much to celebrate in the professional services marketing community. Whether taking the first steps in a...
by Anna Lake | Mar 10, 2023 | PM Magazine
Anna Lake looks at the need for client feedback. I thoroughly enjoy hearing the results of the annual Marketing Leaders’ Benchmark survey and this year was no exception. However, I was a little perplexed by a couple of the stats relating to the highest priority...
by Keith Hardie | Mar 10, 2023 | PM Magazine
What drives international success? Keith Hardie speaks to marketing and business development leaders at three international firms and discovers connections, collaboration and culture are the key. Professional services is increasingly a global industry that requires...
by Matt Baldwin | Mar 10, 2023 | PM Magazine
Reading Alexander Low’s article on pages 10 and 11 had me fooled. The opening paragraphs, spoiler alert, were not in fact written by Alexander. They were written by a piece of software, called JasperAI. Given a few simple prompts, the software has created a narrative...
