by Sholto Lindsey-Smith | Mar 1, 2024 | PM Magazine
Professional services firms are now taking a more considered and creative approach to the integration of brands. It is, says Sholto Lindsay-Smith, important if value is to be driven from the deal. The merger of Allen & Overy and Shearman & Sterling will result...
by Robert Pinheiro | Mar 1, 2024 | PM Magazine
The Fast Growth Secrets campaign delivers a multi-channel, multi-region ‘oven-ready’ thought leadership campaign. Robert Pinheiro shares its strategy and approach. We need an integrated, pan-regional campaign to showcase our unique sector expertise that can be...
by Simon Marshall | Mar 1, 2024 | PM Magazine
Investing time in social media is work. It should be a key tool in your business development toolbox. Simon Marshall explains how. It is fair to say that the legal sector was slow to explore and embrace the inherent power of social media platforms. The reasons for...
by Matt Baldwin | Mar 1, 2024 | PM Magazine
An early career working with some of the largest brands on the planet has instilled disciplines that are now building a successful in-house career. Marketing executive Alex Parry, at global insurer Markel, speaks to Matt Baldwin. Many professional services marketers...
by Neasa MacErlean | Mar 1, 2024 | PM Magazine
Cripps’ Senior Partner Mike Scott and Purpose and Impact Manager Liz Carter tell Neasa MacErlean why B Corp works for them and how Cripps is on the road to net zero by 2030. Will law firms earn less in profits if they become B Corps? Will they stop representing...
by Alastair Beddow | Mar 1, 2024 | PM Magazine
The results of the 12th annual PM Forum and Meridian West International Marketing Benchmark suggest some CMOs are forging ahead in areas such as CX strategy and AI adoption, while others risk behind left behind, writes Alastair Beddow. Despite a persistently lukewarm...
