by James Lumley | Nov 30, 2023 | PM Magazine
The pandemic, for many people, seems like old news. Lockdowns are a distant memory, and meeting friends in the park or the pub is normal again. That odd period where all events, work or otherwise, were prohibited activities is now over. Even so, there has been one...
by James Lumley | Oct 27, 2023 | PM Magazine
ChatGTP has put Generative Artificial Intelligence in the spotlight, but for many of us, it looks like a solution in search of a problem. What should professional services marketers make of this exciting new technology, asks James Lumley. “When you look at AI...
by Heather Lacey | Oct 27, 2023 | PM Magazine
Diversity, equity, and inclusion policies all too often overlook disability. Marketing and business development teams are poorer for it, writes law firm marketer and disability advocate Heather Lacey. The global pandemic has irreversibly changed the way we work, with...
by Kate Hennig | Mar 12, 2023 | PM Magazine
What would you do if a client asks you to provide a service to satisfy a want – yet you know that isn’t what they actually need? When I was asked to write a comment piece on a topic of my own choice it was relatively easy to pick an issue to let off steam about, given...
by Anna Lake | Mar 12, 2023 | PM Magazine
I am writing this piece at the beginning of April. So much has changed since the start of March and who knows where we’ll be by the time you’re reading these words. I suspect we will still be in some form of lockdown but hopefully the feelings of panic will have...
by Neasa MacErlean | Mar 12, 2023 | PM Magazine
Neasa MacErlean finds out how marketing can learn to create more diverse and inclusive teams. The Big Four have around 3,000 partners in the UK and an estimated 11 or 12 of them are black. If these stats reflected the UK population breakdown in the last (2011) census,...
