by Matt Baldwin | Jul 1, 2025 | Editor's picks, PM Magazine
For marketers to truly understand their firm it helps to see it through the eyes of its clients. Kim Aaronricks shares with Matt Baldwin the Rickard Luckin way. Kim Aaronricks had never planned on being a marketer, let alone the Head of Marketing for one of the oldest...
by Alice Nutbrown | Jul 1, 2025 | Editor's picks, PM Magazine
An award-winning thought leadership campaign from Simmons & Simmons explores the dystopian and utopian futures businesses might face. Alice Nutbrown explains why the firm looked to science fiction and Hollywood for inspiration. In a world where the lines between...
by Charlotte Harrison and Matt Skipper | Jul 1, 2025 | PM Magazine
Marketing and business development teams should be the referral engine in their firms. Matt Skipper and Charlotte Harrison explain how. Every professional services firm has it. That quiet but steady stream of work which comes not from direct marketing or cold...
by James Lumley | Jul 1, 2025 | PM Magazine
Law firm Spencer West thinks referrals are so important it based its business model on them. Emma Sosner, Director of Business Development and Marketing at international law firm Spencer West, thinks her firm’s approach revolutionises referrals, both internal and...
by Matt Baldwin | May 19, 2025 | News, PM Magazine
PM Forum welcomes the following new members: Alder King AlixPartners Cluttons Switalskis Solicitors Log in to read...
by John de Forte | May 19, 2025 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This month: everyone loves AI, but what are the risks for marketing departments? According to a recent survey, 94% of CEOs suspect their employees are using AI tools without company...
