by Mark Bilson | Jul 1, 2025 | PM Magazine
The way professional services firms respond to pitches and tenders is broken. Mark Bilson explains how ikaun helped global firms Arup and GHD fix this business development bottleneck. Across professional services, the volume of client requests for proposals has surged...
by Greg Tilse | Jul 1, 2025 | PM Magazine
When the Australian law firm Macpherson Kelley adopted the Amplifier approach over three years ago, the firm embarked on a profound cultural transformation. Initially, there was some scepticism. Some senior lawyers questioned whether clients would consistently...
by Greg Tilse | Jul 1, 2025 | PM Magazine
Greg Tilse explains how leading professional services firms use real-time feedback to sell smarter and grow faster. Selling professional services has traditionally involved asking prospective clients to take a leap of faith. But leading firms are changing the game....
by Laura Taylor | Jul 1, 2025 | PM Magazine
Laura Taylor explains why and how Fisher German embarked on a bold brand transformation. On May 1, we unveiled a bold new chapter in the Fisher German story; a vibrant rebrand that marks not just a visual transformation, but a powerful evolution of who we are and...
by Matt Baldwin | Jul 1, 2025 | PM Magazine
Bindmans is a knight in shining armour to many of its clients. It is, Eleanor Braham tells Matt Baldwin, reflected in its marketing. Bindmans is arguably the UK’s leading human rights law firm. It has for over 50 years challenged injustice, protecting the rights and...
by Michelle Hughes | Jul 1, 2025 | PM Magazine
Michelle Hughes explores what colour says about your brand. There are many reasons why some brands stick in your mind more than others, from a catchy theme tune to a bold campaign or strapline, but one of the most obvious and often overlooked is colour (and font, but...
