by Matt Baldwin | Jan 1, 2024 | News, PM Magazine
A new brand campaign from international law firm Womble Bond Dickinson (WBD) cuts through the noise of the legal sector and reiterates the classic adage that people buy from people. The New Perspective’s campaign marks the five-year anniversary of Bond...
by John de Forte | Jan 1, 2024 | PM Magazine
John de Forte takes a sideways look at the world of professional services marketing. This issue: everyone agrees empathy is an indispensable interpersonal skill. It should be a writing skill, too. Empathy is all the rage. To succeed in any high-profile position, it...
by Jennifer Owen | Jan 1, 2024 | PM Magazine
Totum consultant Jennifer Owen considers the year ahead for the marketing and business development function, and the new skills and capabilities that are emerging to support professional services firms. As we head into 2024, it’s understandable in today’s political...
by Bertie Heppel | Jan 1, 2024 | PM Magazine
A new Client Experience Maturity Benchmark from Meridian West allows firms to compare their client listening programmes against their peers. Bertie Heppel shares some of Benchmark’s findings. In the ever-evolving landscape of professional services, client listening is...
by Claire Rason | Jan 1, 2024 | PM Magazine
The Thriving Lawyer promises an innovative model, grounded in science, to help lawyers thrive. It describes itself as a resource for promoting well-being and culture-change in the legal sector. As someone who promotes mental health in legal, these all sound like the...
by Lisa Hart Shepard | Jan 1, 2024 | PM Magazine
The CMO’s role is evolving towards the development and implementation of a firm’s strategy and responsible business practices are becoming an integral consideration, says Lisa Hart Shepherd. Marketing is increasingly finding itself in the unofficial role as the...
