by Christine Baltas | Sep 1, 2024 | PM Magazine
Is it time to drop job titles and focus on task-based delivery, asks Christine Baltas? In-house marketing teams vary in approach depending on the needs of the business. And, while roles and responsibilities are designed and structured to reflect the services and...
by Rita Carolan | Sep 1, 2024 | PM Magazine
In today’s competitive marketplace, standing out has become more challenging. Firms need to focus attention on creating distinct and compelling client experience strategies to capture attention and above all create loyalty for the long term, says Rita Carolan. A...
by Matt Baldwin | Sep 1, 2024 | PM Magazine
Starting a business is easy. But scaling up a professional services firm is a whole new challenge. Alistair Hindle speaks to Matt Baldwin. Hindles sits in a specialist corner of the legal industry, a firm of patent and trade mark attorneys helping start-up businesses...
by Jessica Barrett | Sep 1, 2024 | Editor's picks, PM Magazine
Your twenties are often described as the most exhilarating yet daunting decade of your professional life. Jessica Barrett, a Senior Marketing & PR Executive at Bidwells, shares her journey and road map. As you transition from university to full-time employment,...
by Clare Quinn Waters | Sep 1, 2024 | Editor's picks, PM Magazine
FRP has created an EDI Think Tank. It is, says Clare Quinn-Waters, changing behaviours in the firm and business advisory industry. Creating a fair, diverse and inclusive workplace is more than an objective; it’s an ongoing journey that blends both strategy and...
by Bev Burgess | Sep 1, 2024 | PM Magazine
Account-based marketing is a powerful marketing approach but can be difficult to embed in complex, partner-led environments. PM Forum Conference keynote Bev Burgess makes the case for ADM, describes the challenges you will face and explains how to maximise your...
