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The end of the turf war: aligning frontline advisors and marketing for brand success

by PM Forum | Mar 24, 2025 | Events & Webinars, Scotland, Webinar Taster

Is the age-old conflict between frontline advisors and marketing sabotaging your brand’s success? A unified brand experience is no longer a luxury – it’s a necessity. Clients expect consistency across all touchpoints, and a disjointed firm can create off-putting...

Exploiting your data effectively

by PM Forum | Feb 13, 2025 | Events & Webinars, Scotland, Webinar Taster

The way we understand and work with data as marketing professionals is changing fast. Increasing regulation, privacy concerns, new platforms and the promise of AI have left many of us wondering whether we should invest more in first party data platforms. In this short...

Bridging Generations: Cultivating Trust and Purpose in a Hybrid Workplace

by PM Forum | Oct 7, 2024 | Events & Webinars, Scotland, Webinar Taster

In today’s evolving business landscape, hybrid working models have become the norm, offering both opportunities and challenges for HR and marketing teams within professional service firms. This national webinar aimed to explore how firms can cultivate a...

Bidding & listening strategies for winning work and retaining key accounts

by pmforum.co.uk | Mar 20, 2024 | Scotland, Webinar Taster

In this national webinar, Francesca Ayers and Paul Roberts outlined current trends and lead an advanced walkthrough of the client bidding and listening cycle, enabling members to win more work and retain key accounts. Specific areas to be covered include: Live...
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