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Linking Corporate Goals to Marketing Initiatives: Clients, Markets, and People

by PM Forum | Nov 26, 2025 | Events & Webinars, Ireland, Webinar Taster

In this taster, Mary Cloonan shared best practices she has seen work across professional services firms over the past twenty years. Using the People, Clients, and Markets lens, she showed how marketing teams can connect corporate goals to strategies and tactics that...

Digital Campaign Planning – A Step By Step Guide

by PM Forum | Oct 21, 2024 | Events & Webinars, Ireland, Webinar Taster

“If you build it, they will come” – not always the case when running a campaign but let’s get back to basics and think about what the client really wants in order to make your campaign a success. In this taster, we took a step by step approach to creating a...
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