In this practical webinar, Daniel Correa explored how marketing and business development professionals can create more consistent commercial traction by turning relationships into a structured opportunity engine.
The session focused on how to move beyond ad hoc follow-ups and build a repeatable BD rhythm that supports growth without unnecessary chasing or burnout. Anja shared practical ways to identify hidden opportunities, map high-potential relationships, stay top of mind with key contacts, and use AI to support smarter outreach and follow-ups.
Key themes included:
• Building an Opportunity Engine
• Turning relationships into a repeatable sales process
• Identifying hidden growth opportunities
• Creating weekly BD traction
• Using AI in business development and sales
The session also offered a train-the-trainer approach, helping participants apply the system with their own stakeholders or use it to support their own career progression.
Members can watch the full webinar here:
View full webinar
