With four generations currently in the workforce, understanding and mastering intergenerational communication is crucial for attracting a diverse client base.

This webinar taster addressed the unique challenges marketers face with a multi-generational workforce and clientele. Baby Boomers, Gen X, Millennials, and Gen Z each exhibit distinct communication styles, needs and motivations, making miscommunication commonplace, and potentially hindering your ability to engage effectively with diverse generations and attract the clients of tomorrow.

The webinar delved into these generational nuances and provided attendees with the tools to tailor their communication strategies to capture the attention of all age groups.

Members can view the full webinar by clicking on the button below –

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