In this 3 minute taster Professor Will Harvey of the University of Bristol, and Kevin Hunter, Marketing Manager at BDO, discussed just what thought leadership is in the first place, and how firms can approach the challenge of becoming thought leaders.

Will talked about how firms can use thought leadership to gain reputation advantage, and will lay out a framework for understanding how you can approach thought leadership production in your firm while navigating with the tensions that can arise along the way – from engaging partners to evaluating ROI.