by Matt Baldwin | Jan 1, 2026 | PM Magazine
CBRE has long championed the apprenticeship route into the real estate industry, and that now extends to its marketing and communications team. Millie Grice shares her journey with Matt Baldwin. The typical route into professional services marketing involved A-levels,...
by Matt Baldwin | Jan 1, 2026 | PM Magazine
David Gray Solicitors was established with a strong idealistic image. Now with legal aid and self-funding clients, Elspeth Thomson and Debora Sanderson tell Matt Baldwin why it needed to rediscover its purpose. Legal Aid, the system of public funds that provides...
by Matt Baldwin | Jan 1, 2026 | PM Magazine
So much has been written about how AI will change professional services and marketing that I am loath to add to it further. The hype has been all but unavoidable, and will undoubtedly build in 2026. Marketers have been told of its impact and how we should respond. We...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
Icarus tries to persuade school leavers that a career in marketing could be for them. In my last dispatch, I explained that thanks to my managing partner’s roving eye for a fashionable cause, I had yet again found myself in a tight spot. Readers may recall that MP had...
by Matt Baldwin | Nov 1, 2025 | PM Magazine
A deep passion for the creative industries builds great marketers. Anna Weeden shares her story with Matt Baldwin. Many professional services marketers will recognise that their partners almost always have an opinion on every aspect of marketing and business...
